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Data Centers in Santa Rosa

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Santa Rosa – Edge Computing North of the Bay

Santa Rosa serves as a secondary data center market, offering a strategic location for workloads supporting Northern California's Wine Country and coastal communities. It provides an alternative to the high-density San Francisco Bay Area for disaster recovery or edge computing, where proximity to end-users is more critical than extensive direct cloud access. This market is best suited for organizations that need a presence north of San Francisco without the cost and complexity of a primary hub.

Santa Rosa: At A Glance

FactorRating / DataNotes
Global Connectivity GradeBGood regional connectivity, though not a primary international hub.
Direct Cloud On-Ramps0 – as of September 2025Closest on-ramps are in the San Francisco Bay Area via private network extension.
Power Cost$0.18 - $0.22/kWhBased on California's higher-than-average industrial rates as of September 2025.
Disaster RiskHigh (89.02) – as of September 2025Significant exposure to multiple hazards, requiring careful site selection and mitigation.
Tax IncentivesVariesCalifornia offers general energy rebates and some data-center-specific efficiency programs.
Sales Tax7.25% (State) – as of September 2025California statewide base rate; local taxes can increase this amount.

Network & Connectivity Ecosystem

The network ecosystem in Santa Rosa is sufficient for regional needs but relies on the nearby Bay Area for global reach.

Carrier Density & Carrier Neutrality: The market includes access to over 6 carriers, as of September 2025. Facilities are typically carrier-neutral, providing connections to regional and national providers for redundancy.

Direct Cloud On-Ramps: There are no direct cloud on-ramps within Santa Rosa data centers. Access to hyperscale clouds like AWS, Google Cloud (GCP), and Microsoft Azure requires network extension services to interconnection hubs in the San Francisco Bay Area.

Internet Exchange Points (IXPs): Public peering is not a feature of this market. The majority of peering is handled privately or through connections to major internet exchanges in the Bay Area.

Bare Metal: Bare metal server options are available, primarily through providers that can deploy services to regional edge locations. Options from providers like Hivelocity or phoenixNAP can be provisioned here.

Power Analysis

Average Cost Of Power: Expect industrial power costs in the range of $0.18 - $0.22/kWh, as of September 2025. These rates are influenced by California's energy policies and grid modernization efforts, making power a significant operational expense compared to other national markets.

Power Grid Reliability: The power grid is generally stable, supported by California's statewide infrastructure. However, like much of the state, it can be subject to seasonal stress and public safety power shutoffs during peak wildfire season, making on-site generator and UPS capacity critical.

Market Access, Business & Tax Climate

Proximity To Key Business Districts: Santa Rosa data centers are positioned to serve the North Bay and Wine Country, supporting key regional industries like agriculture, tourism, and healthcare. They also provide a viable disaster recovery site for businesses operating in San Francisco and Silicon Valley.

Regional Market Reach: The market effectively serves as a Northern California edge location, reducing latency for users from the Golden Gate Bridge to the Oregon border.

Tax Advantage For Data Centers: California provides several energy-focused incentives that data center operators can use. These include utility rebates for efficiency upgrades and state-level programs for alternative energy use, which can help offset high operational power costs.

Natural Disaster Risk

Santa Rosa has a High natural disaster risk profile, with a FEMA National Risk Index score of 89.02, as of September 2025. This score reflects significant exposure to several hazards that must be addressed in any infrastructure deployment.

The primary risks for this market include:

  • Wildfire
  • Earthquake
  • Drought
  • Riverine Flooding
  • Landslide
  • Heat Wave
  • Avalanche
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